“We spoke to someone who’s worked with him before who was able to source one for us and we brought in at least the major components that he would use,” Nelson says. To get Dre into Grand Theft Auto, Rockstar Games built a set for him and obtained one of his favorite in-studio consoles. Dre and DJ Pooh in ‘Grand Theft Auto Online: The Contract.’ (Photo: Rockstar Games) “That’s an experience that very few people in the real world will have. Dre, earn his trust through the work you do for him, and kind of become friends with him, be able to be in a recording session or in a car listening to something with him for the first time,” Nelson adds. “We had him come off the radio, into the world ,” to help “connect the dots,” Nelson says. Pooh’s presence has already been felt in Grand Theft Auto for more than a decade thanks to his in-game radio show, West Coast Classics. In a cute instance of life imitating art, DJ Pooh, who originally brought Dre and GTA together, also plays a crucial role in linking players to Dre.
You work backwards and forwards at the same time, top down and bottom up: We want this person in the game how can we get there in a way that makes it feel believable and fun?” “He needed to be fully integrated so that it made sense. Dre, you can’t just shoehorn him into the world,” Nelson notes. “When dealing with somebody as iconic as Dr. Nelson says it was key for Rockstar Games that Dre’s incorporation into Grand Theft Auto made sense for longtime players - it wasn’t an out-of-the blue celebrity cameo with no larger purpose. “We’re using quite a classic video game objective but using songs instead of cash or goods.” “This is his treasure that you need to go and retrieve for him,” Nelson explains. The producer misplaces some of his music, and the player becomes a gumshoe on the case hunting for the lost tunes. Rockstar Games is capable of achieving what prominent record labels cannot: Convincing these highly independent artists to make music on somebody else’s timetable.ĭre’s legendary perfectionism actually becomes a key plot point in the latest iteration of Grand Theft Auto. This also represents the latest musical coup for Rockstar Games, which has previously wrangled new music from D’Angelo and Moodymann - titans in their respective fields who work at their own pace and care little for commercial pressure - into its games in the last four years. Once we started talking, he started firing demos over - ‘Check this out, check this out, I did this with so-and-so.’ That was a pretty surreal experience.” “When he’s not releasing music that regularly, it’s a pretty special thing to be able to get music from him, never mind exclusive music. “We’ve wanted to do something with Dre for a while,” says Rob Nelson, the co-studio head of Rockstar North. The tracks include “Gospel” with Eminem, “Diamond Mind” with Nipsey Hussle and Ty Dolla $ign, and “ETA” with Snoop Dogg and Anderson. What’s more, players will be able to hear six new Dre songs through the course of the game - a rare event given how little music he’s released in the last two decades. Dre is being formally incorporated into the Rockstar Games universe this week, appearing as a character in Grand Theft Auto Online: The Contract. But he was blown away how deep you can get into the whole thing. The man behind hits like “The Next Episode” and “Xxplosive” “had no idea what was about because he’s not a gamer at all,” Pooh explains. Still, he brought a copy of Grand Theft Auto along with the two consoles, intent on showing Dre “just how freaking cool” the videogame was. “Dre is the person that says no to everything, we all know that,” Pooh says. Dre, a pal of Pooh’s since the two were in their late teens.
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